Client: Africa’s Next Super Model
Industry: Fashion / Entertainment
Location: Nigeria, Africa
Service Partner: Olucapri International Ltd
Duration: 6 months
Impact: Global brand exposure, 3x online engagement, partnerships in 4 continents
Overview
Africa’s Next Super Model (ANSM), a reality TV-based modeling competition, had a powerful mission: to discover and launch Africa’s finest modeling talents onto the global stage. However, despite the strength of its concept and the vision of its founder, ANSM faced limited visibility outside Africa, weak digital infrastructure, and no cohesive brand strategy.
That’s when they partnered with Olucapri International Ltd, a Nigerian-based IT and brand development company known for transforming ambitious African ventures into globally relevant powerhouses.
The Challenge
When ANSM approached Olucapri, their key challenges included:
- Minimal global recognition despite rich talent pool
- Inconsistent brand identity across media platforms
- Poor website user experience
- Weak digital strategy for engaging a global audience
- No structured data system to manage contestant applications, judge reviews, and talent scouting
Olucapri’s Strategic Approach
Olucapri deployed a comprehensive solution across five key pillars:
1. Brand Strategy and Positioning
- Reimagined ANSM as a pan-African, globally competitive talent platform
- Created a refined brand voice and visual identity that resonated with global fashion standards
2. Website & Platform Development
- Built a sleek, mobile-first website with features such as:
- Online applications for contestants
- Real-time voting systems
- Scouting database for modeling agencies
- Media showcase and virtual runway
3. Global Digital Marketing
- Launched targeted social media campaigns across Instagram, TikTok, and YouTube
- Collaborated with African fashion influencers in London, Paris, and New York
- Boosted reach through Google Ads and SEO (Search Engine Optimization)
4. Partnership Development
- Facilitated connections with international modeling agencies and show organizers
- Introduced virtual scouting partnerships in the U.S., France, and South Africa
5. Data & Analytics Integration
- Implemented CRM tools to monitor user behavior, contestant demographics, and engagement trends
- Provided dashboards for stakeholders to assess project growth and participant performance
Results & Achievements
Within 6 months, ANSM experienced:
- Global Recognition: Featured in online fashion media across 12 countries
- 3X Web Traffic: From 5,000 to over 15,000 monthly active users
- Influencer Growth: Over 40 African influencers and models collaborated with ANSM content
- Expanded Reach: Scouting extended to 16 African countries and 4 international cities
- Revenue Increase: Monetized streaming and live voting features brought in significant income
Client Testimonial
“Partnering with Olucapri changed everything. We now have a brand that matches the dream we envisioned. Their work didn’t just upgrade our systems; it elevated our impact and reach. Africa’s Next Super Model is now truly global.”
— Joan Okorodudu, Founder, Africa’s Next Super Model
Conclusion
The case of Africa’s Next Super Model is a shining example of how Olucapri International Ltd bridges technology, branding, and global strategy to empower African initiatives with world-class tools. From local to global, ANSM is proof that with the right partner, Africa’s vision can go beyond borders.
